Approach Research Center is one of the leading research centers that focus primarily on the studies of political and strategic analysis of international and regional affairs, especially issues that affect the Middle East. The company’s aim is to be one of the most prominent western research centers and the industry leader on its field of study.
ARC also provides necessary assistance on media projects that aims to improve the mental image or perception of countries, or “Nation Branding”. The center’s mission is to provide objective and accurate visions that will serve as guidance to political decision-makers in the Arab world.
ARC also has a network of strategic partners with leading western research centers and agencies, all of whom provide the collaboration needed to ensure that proper guidance is given to improve the perception and mental image of countries that needs it. In 2015, ARC established the process and approach to research and training in partnership with the Muqaraba agency in Riyadh, with the aim of providing the center’s services to the official, academic and research agencies in the Kingdom of Saudi Arabia.