Approach Research Center focuses primarily on the studies of political and strategic analysis of international and regional affairs, especially issues that affect the Middle East. The company’s aim is to be one of the most prominent Western research centers in its field of study.
ARC also provides necessary assistance on media projects that aim to improve the international image of countries, or “Nation Branding”. The center’s mission is to provide objective and accurate visions that will serve as guidance to political decision-makers in the Arab world.
ARC specializes in public relations campaigns based on impact, awareness, and motivation related to public affairs and political and social issues in particular.
ARC established the process and approach to research and training in partnership with the Muqaraba agency in Riyadh, with the aim of providing the center’s services to the official, academic and research agencies in the Kingdom of Saudi Arabia.