Project Description

Organization of Islamic Cooperation (OIC)

Client :

Sawt Al-Hikma (The Voice of Wisdom) is a center established by the Organization of Islamic Cooperation (OIC).

Mission :

The Organization of Islamic Cooperation (OIC) is the largest international organization after the United Nations, and includes 57-member states. OIC established the Sawt Al-Hikma (Voice of Wisdom Center) with the aim of contributing efforts to advocate tolerance and combat extremism. To achieve these goals, the organization decided to assign a specialized agency to work on building the center’s content and promoting it widely on digital platforms and social networks.

Results:

1- Established and implemented the center’s content and digital presence strategy
2-Built the center’s digital presence on social networks with the number of followers exceeding more than a million followers within 15 months
3-Publishes daily visual and informational content, hundreds of infographics and videos, dozens of shorts and creates digital campaigns
4-Launched the Sawt Al-Hikma Competition for Short Films, World Anti-Terrorism Day, and several other initiatives
5-Built the brand name Sawt Al-Hikma (Voice of Wisdom) as a global center specialized in advocating tolerance and raising awareness of extremism issues

Success Partners:

Y2D / ARC

Links to Case Studies:

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Kingdom of Saudi Arabia – Riyadh – Al-Murooj District – Intersection of Imam Saud Road and Olaya Road – Hayat Center – Building B -First Floor – Office 7

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